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All About Artwork
Files / Programs we use
Other important information Resolution requirements (raster) Solid Line Art (BMP): 1200dpi Continuous Tone (TIFF, JPEG, PSD, PSD EPS): 300dpi Artwork Colour Requirements
If you are printing in 4 Colour Process, the file must be saved in CMYK. Unacceptable file formats Web quality graphics are 72dpi and are in RGB colour, unacceptable for final art submission. Non-Graphic Applications: Microsoft Word, Corel WordPerfect, Excel, PowerPoint, etc. Faxes, photocopies and business cards will more than likely involve recreation of your artwork to meet industry standards. This procedure is done by the artists on staff at minimal costs. Bitmap VS. Vector The difference between these two file types is what they're made up of. Vector graphics are made up of lines and curves. Bitmap graphics are made up of little squares called pixels. The above graphic is a bitmap (JPEG, GIF, TIF, BMP). You can see how it's made up of a series of pixels. When you enlarge the graphic, the software must guess where to put the extra pixels necessary to make it larger. At a high resolution the pixels are so numerous and small it creates the illusion of a smooth line. The bottom graphic is vector (AI, EPS, CDR). It can be scaled up or down to any size without losing quality. This is very important because the same graphic can be used for both a pen, and a billboard (while also maintaining the same file size). The lines and curves in a vectored file naturally go from point A to point B. These points are described as anchor points. A good way to tell if your artwork is vectorized (besides zooming in to look for pixels) is to look for the anchor points. You can see a series of points surrounding all of the edges by clicking on the artwork. If all you see is a box surrounding your entire artwork, it is more than likely a bitmap.  Methods of sending artwork Click on the link that says: "Click here to launch the Brymark FTP site." Click and drag the file onto the browser window to upload files. (Under 100 MB) Helpful tips
NOTE: Artwork requirements vary between certain promotional pieces, therefore different specifications not mentioned here might be required. In this event, you will be notified in advance. |
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